50 Billion Dollar Boss: African American Women Sharing by Kathey Porter

By Kathey Porter

For too lengthy there were few 'blueprints' for younger ladies marketers - rather African-American ladies entrepreneurs--to stick to. whereas girls are beginning companies in extraordinary numbers, many African-Americans are first-generation marketers, and there were few function types for them to emulate and study from.
The impression of African-American girls in enterprise is indisputable. based on the 2014 kingdom of Women-Owned companies record commissioned by way of American exhibit OPEN, whereas enterprises owned by means of ladies of colour are smaller than non-minority women-owned companies, their development in numbers and fiscal clout is mostly a ways outpacing that of alternative women-owned entities. companies owned via African-American girls led that development, up 296% from 1997 to 2014, producing approximately $50 billion in profit. it truly is, in a feeling, a moment Black Renaissance, growing what we adore to name the '50 Billion buck Boss.'

African-American girls proceed to excel and form society throughout industries. This booklet highlights a number of African American ladies marketers and leaders, acknowledges them for his or her company acumen, examines how they creatively solved company demanding situations and pointed out possibilities to develop and maintain their businesses.

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Extra info for 50 Billion Dollar Boss: African American Women Sharing Stories of Success in Entrepreneurship and Leadership

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She published inspirational and children’s books from several authors as well as books that she wrote. Her first book, Leading Beyond Excellence, which was a self-help/motivational book featuring several extremely 16 ● 50 Billion Dollar Boss successful military generals and CEOs, including H. Lee Scott, CEO of Walmart, did extremely well. She then published a series of children’s stories incorporating all ethnicities—African American, Latina, Caucasian, and Asian. At the time Dr. Lisa started publishing her books, she was a full professor in the Walton College of Business at the University of Arkansas.

All of this has been the secret to her company’s success. A Starter Business Following in her father’s footsteps, Monif earned her BA in Math and Computer Science from Rutgers University. She had planned to start a nonprofit centered on getting children access to accelerated math/science education, and briefly worked at her alma mater. ” Monif would eventually heed these words. She and her mother became partners and started a business selling refurbished children’s clothes that they found at Goodwill and consignment shops on eBay.

While the process was extraordinary, it was by no means effortless. Dr. Lisa had no manufacturing or previous experience in the toy industry. “I had to master a steep a learning curve overnight,” she says. “There was no other company I could go to for help. I was a researcher, so I learned and studied the business. In many ways my inexperience in the business was an asset, because I didn’t know what couldn’t be done. I was naive enough to think I could create a doll that was authentically beautiful even though I had no capital, no mentoring, and no team.

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